Creative communications

The challenge

You introduce a leading-edge platform which can revolutionise the way your organisation operates; now you need the company to fully embrace it. You want to encourage adoption and truly change the way people work. Organisations often struggle to get the buy-in they need for new initiatives to enable real business results.

How TESM can help

With a proven track record in creating original, engaging content and successful project delivery, our experienced team offers solid knowledge of the technology landscape, including products, processes and audience understanding. With in-depth experience in on- and off-line communication channels.

The purpose of the communication campaign is to embed change, taking each individual on a journey from attention through to understanding, involvement and full engagement.

Campaigns are designed to prepare the target audiences in good time for change to be implemented They provide support and reassurance in the early days post-launch with:

• Clear and simple messaging – easily be localised
• Easy deployment: a simple set of tools to get the job done
• User-centricity: the user at the centre of all planning and development
• Engagement: a warm and friendly tone of voice
• Educational and informative content: addressing the real needs of the specific audience
• Awareness through various channels: so that all users feel included

Let’s engage

Communication could make the key difference in the success of your business transformation project. Please get in touch if you would like to hear more about how we can help you enable change, or use the form below.